Introduction

Project overview

Smell the Roses offers the opportunity to engage in online galas focusing on collecting and increasing the number of donations. It will create a more interactive experience during galas. It is based on Magic, a website built for NPOs organizing galas by Asian Creative Collective (ACC).

Smell the roses was the project our team designed in Social innovation Design-a-thon, a hackathon for UX design.

View our pitch

My Role

I mainly contributed to UI design and interactive prototyping, and also participated in the research and ideation. In the process, I provided some methods to help teams move on sometimes and quickly finished the UI design with a senior designer.

Responsibilities

Research
Visuals
Prototyping

Team

Alison, UI design
Ting, UX & UI design
Ting, UX design
Shirley, content
Douglas, content

Duration

10/24 - 10/31 2021

Tools

Figma
miro
Notion

✏️ Problem

How might we make the donation experience fun and relaxing?

to help NPOs collect and increase the number of donations

View solution

Research

Survey

According to the article, we understood the donors' demography and how they think about non-profits. It was a survey in 2020 which included responses from more than 13,000 donors around the world and was conducted by one of the projects related to ACC.

U.S. donors who are most inspired by websites are spread across generations - 32.8% Millennials, 28% GenX, 34.4% Baby Boomers.
Donors support charities that invest in their digital communications
87.7% of U.S. donors give online with a credit or debit card.
84.1% have volunteered in the past year

View article

interview

According to several special reports on interviews with Taiwanese donors by NPOst, a NPO information resource platform in Taiwan, we found out what is donors' motivation and what they care about NPO.

Care about NPOs themselves, including their objective, operation, and service audience
Maintain an ongoing relationship with NPO, such as participating in actual activities
Make sure that the donations are used properly and really spend on the audience.
Prefer to check updates instead of receiving gifts after donation

competitors

We collected some products related to our problems, including Virtual Conference, Webinar, Event, Gala, Meeting, Livestreaming, and Donation to help us know more about the market.

Virtual Conference / Webinar / Event / Gala / Meeting / Livestreaming / Donation competitors

Survey

qualitative research

According to the article "Who Are Website Donors And What Do They Want from Nonprofits?", we understood the donors' demography and how they think about nonprofits. it was a survey in 2020 which included responses from more than 13,000 donors around the world that were asked about their giving preferences and conducted by one of the projects related to ACC.

U.S. donors who are most inspired by websites are spread across generations - 32.8% Millennials, 28% GenX, 34.4% Baby Boomers.
Donors support charities that invest in their digital communications
87.7% of U.S. donors give online with a credit or debit card.
84.1% have volunteered in the past year
95.8% have not donated stock or mutual funds

Interview

quantitative research

According to several special reports on interviews with Taiwanese donors by NPOst, we found out what is donors' motivation and what they care about NPO.

Care about NPOs themselves, including their objective, operation, and service audience
Maintain an ongoing relationship with NPO, such as participating in actual activities
Make sure that the donations are used properly and really spend on the audience.
Prefer to check updates instead of receiving gifts after donation

Insights

pain points

distance and external distractions

It is easier to establish a connection with attendees face-to-face. In a virtual environment, the host loses the ability to interact with attendees and sponsors directly.

loss of personal connection

When attendees are at home, it is easier to become distracted. Attendees may lose track of what is happening during the event.

hard to envision the level of contribution

When donors pay online, it is difficult to envision how their money will be used, resulting in a low willingness to donate.

These are the assumptions that we made going into the research and they changed after conducting research.

Focus on

How might we make the donation experience fun and easy, and let participants
know their level of contribution so they feel recognized and be motivated to engage more?
How might we make the donation experience fun and relaxing?(before reframing)

Community Building

Through community building, attendees who share the same values and goals can react and support what they resonate with, and to create both internal and external influence.

Goal Envisioning

By gamification process, we want to quantify the actual contribution and reproduce a journey of individual, group, and value to have social impact.

Mutual Recognition

Whoever engages in the event will feel good about what they do and continue to do more, so the result will lead to a better purpose, not merely a single action of liking.

🎯 Solution

Make users' feedback stay and be used as actual support.

We focus on designing the experience during the event,
where users are the general public in the live evening party.

View problem

Ideation

Emoji

Emoji Reaction is a common and interactive way to be used during livestreaming events. It is designed to give instant feedback without distracting the speakers, and stay engaged with all.
What if we reuse this existing element and reproduce an actual feedback for better purposes?
Can we make the feedback stay and be used as actual support?

Inspiration

Flower etiquette is a tradition when audience give appreciation to the stage.
Participating in charity events is value driven. There is a common value they both appreciate, therefore the reaction is what we can express their empathy as an agreement on this value.

🎯 Solution

Focus on motivating people to effortlessly take eco-friendly action in daily life Through gamification.

Growing plants virtually and take real-life eco-friendly action.

View problem

Visuals

Before

View Magic

After

User flow

Features

React

Each reaction is an act of throwing flowers, and flowers are bought by the donation. Therefore, people will donate more if they care more.
People who donate most will become top donors. There will be a leaderboard showing top donors.

Ask

People can use ask to plant seeds at this event. When people are curious about the question, then people water it as a vote. Once the seeds are well watered, they will send to the host as a flower. The questions well-watered will be popular questions and shown to the host in Q&A time.

Takeaway

What I've learned

consistent information in a team

I learned that we need to ensure that all members have the same information at every stage (the conclusions we discuss and what we need to do next). It helps reduce communication costs and move the team in the same direction.

focus on priorities

Time and resources are limited, so we must focus on priorities. I've been focusing on every detail, but we couldn't get everything perfect in a short period. Get the important things right first, and then do them better.

present the essence energetically

It is important to grab the audience's attention during a presentation. We have to show the essence of design clearly. In addition, put more energetic to make people engaging. It always requires more practice for a presentation.